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An inside track on the Huntington’s rapid social media growth

The California institution is one of the top five museums for social media growth in the world in the past year. We spoke to the museum's director of digital and social content strategy

Aimee Dawson
18 April 2025
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The Huntington, in San Marino, California, saw its audience on Facebook, X, Instagram and TikTok grow by over 25% between March 2024 and March 2025 Kit Leong via Adobe Stock