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Museums are losing social media followers amid users' mass X-odus

Some institutions have ditched their accounts in protest, while others have chosen to “quiet quit” and stopped posting on the Elon Musk-owned platform

Aimee Dawson
1 April 2025
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Elon Musk at the Conservative Political Action Conference in February; controversy around X’s owner is leading many museums to rethink their level of engagement

Photo: Gage Skidmore
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