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No such thing as bad press: makers of lift used in Louvre theft launch ad campaign

Social media users have been left—largely—amused by the German company's tongue-in-cheek approach

The Art Newspaper
27 October 2025
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The ad, posted by manufacturer Böcker Maschinenwerke, features the cherry picker used in the Louvre robbery

Credit: Instagram / @boeckermaschinenwerke